Jefferson’s Bourbon, founded by Trey Zoeller and his whiskey historian father Chet in 1997, epitomizes the delicate balance between tradition and innovation in the Kentucky bourbon industry. Overcoming initial challenges in a declining market, they innovated aging techniques, including maturing bourbon at sea for a distinct flavor profile. Sustainability is a key focus, with their upcoming LEED-certified distillery exemplifying their commitment to the environment. Zoeller emphasizes experimentation to stay relevant in the competitive bourbon market, aiming to push the boundaries while respecting tradition. With over two decades of blending and maturation experimentation, Jefferson’s Bourbon continues to lead the charge in redefining the possibilities of bourbon. Read the full article for a deep-dive on their history.
Jefferson’s Bourbon makes the most well-traveled spirits you’ll ever drink
Overcoming initial challenges in a declining market, Jefferson's Bourbon innovated aging techniques, including maturing bourbon at sea for a distinct flavor profile.
18 days ago
