Bourbon Sales Soar And Hit Record Prices At Auction

Once relegated to the diminishing "brown goods" category, bourbon is a market leader and sets record at auction.

Distiller Joseph Wathen plugs a bourbon whiskey barrel
BETTMANN ARCHIVE
Distiller Joseph Wathen plugs a bourbon whiskey barrel

The unexpected resurgence of bourbon as the 21st century's most surprising whiskey has taken the spirits world by storm. Contrary to popular belief, under U.S. Standards of Identity, bourbon can be produced in all 50 states, leading to a wave of new labels that showcase innovative blends and techniques. In 2024, we delve into some distinctive bourbon styles emerging from various states, each contributing a unique flavor profile to the ever-evolving world of American whiskey.

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